AdWords is so easy, it's complicated

Okay, so here was my thought process. Purchase clicks for cheap from AdWords to drive traffic to my sites. I get traffic, I make sales. Bada bing. Life is good. It's that easy.

Ahhh, but here is what is really happening. There are challenges to face and overcome. Is it really that easy for the rest of the world while I struggle with AdWords and making it work for me?

Challenge 1: Writing ad copy that actually generates click thrus. It seems that I get a lot of impressions and the click thru percentage is way weak.

Challenge 2: Converting the click thrus into actual sales or actions where I get paid. When I get 100 click thrus and not one click thru has converted into revenue, life's not that great. If I'm promoting an affiliate site, is the problem with the site copy or with my traffic?

Challenge 3: Promoting an affiliate site generally means competing against other affiliates and bidding for the same keyword phrases. In this scenario, I see two winners: Google and the site owner who has affiliates bidding against each other to get the traffic to try and make sales so they can get a commission.

So here's the million dollar question. How come some people can totally make AdWords work for them, while me with all of my internet know how - cannot? It's like a crazy puzzle that I'm trying to solve.

Here are some google adwords success stories.

But really, the one google adwords success story that holds the most water in my opinion is this one about a dude called shoemoney. He did a $10,000 pay per click experiment and was able to figure out the AdWords nut that I have yet to crack.

Here's a pic of shoemoney with a $132k google check. Keep in mind, this is a google adsense check. Revenue earned from placing google adsense ads on his sites. I have figured out adsense and how to make money as a publisher using adsense.

What I'm really trying to figure out is how to use adwords to drive traffic to my affiliate sites and for the commissions to be more than what I'm spending for the click thru traffic.

Adsense = publisher sells ad space and gets paid per click
Adwords = advertiser purchases clicks

Knowing is not the same as Doing

I believe that for the most part, people know what they need to do to succeed in life. If you are a student, you know what to do to get good grades. If you are in a relationship, you know what to do to make your partner happy. If you are a parent, you know what to do to make your children happy. If you work for a company, you know what to do to impress your employer. If you work for yourself, you know what to do to make your business succeed.

Now that I think about it, we all know what it takes to succeed and to get exactly what we want out of life. The thing is.... knowing is not the same as doing.

For example, if you are a student, you know that if you dedicate more time to studying, sit at the front of the class, get enough sleep each night so that you are alert during class.... you will get good grades. The thing is - knowing these things and doing these things are two completely different things. We know what we want, we know what to do to get what we want, but we choose not to do it????

WHAT KIND OF SENSE IS THIS?

... to be continued. I need to think about this......

doing the obvious is not so obvious

I spend a lot of time online... because, well, that's what I do.

I spend so much of my time online, building sites and developing new web projects. When I complete a site, I do the web marketing, drive traffic to the site, and move on to the next project.

The thought process is simple. To continue creating sites that each generate profit daily. The more the merrier, I always say.

To me, a project is finished as soon as the site is up and running, and I've done the marketing to drive targetted traffic to the site. I figure it's a numbers game... so I drive as much traffic to each site as possible, and rely on the site to generate the revenue. I move on, and develop another site and do the same thing.

For some reason, it just occured to me that my sites could probably be making a lot more revenue if someone was around to answer any questions that potential customers might have - in real time.

Since I'm online so much, it would make sense for me to put a live chat link on each of my sites so that if a visitor has a question - they can click on the live chat button and chat with me in real time.

It just makes sense - PERIOD.

I tested out 3 different free live chat services, and after trying them all out... I recommend Website Alive.